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Published: Jul 23 , 2015
Author: David Bannister
I was reading my newspaper recently and came across an article written by a woman journalist who was celebrating the demise of the, as she called it. ‘shiny suited car salesman’ whose sexist attitudes have apparently in the past been responsible for women being urged to do things like ‘discuss their purchases with the man of the house’ before making a decision. This article set out some, to me, quite eye-opening statistics for the UK market in new and ‘pre-owned’ (it’s what they call second hand here) cars. The internet has liberated people to change their purchasing habits when they buy a car. In the days before the internet dominated our buying approach, the average Briton buying a car made five visits to a dealership before making a purchase. Now, most of us do our research on line. You can choose your new car, sort out the finance for it and arrange the part exchange of your old car on line and even arrange delivery without setting eyes on a single shiny suit. Footfall in car dealerships in the UK has apparently fallen in the last few years from 30 million to an anticipated 15 million this year and a projected seven million in 2018. What a revolution! It is said that the second largest purchase we all make after a house is a car and we are moving to doing that without any human interaction – amazing! Or is it?...